This approach works best if you download a draft prior to publishing the reel or if you have the video saved prior to editing. Want to get more views for a great reel you published? On Instagram and Facebook, you can repurpose content by sharing reels to Stories, effectively linking back to the original post.īut if you’ve noticed that these reel shares tend to get low views and engagement, try uploading the video directly to Instagram Stories instead. Get more mileage from your short-form content using the tips below. 6 Ways to Repurpose Short-Form Videos on Social Mediaįrom remixing to cross-posting on multiple channels simultaneously, short-form video is one of the most flexible content types. With these tools, I can keep track of all of the different iterations I’ve created and ensure that I’m sharing the right formats at the optimal times. I use a combination of Dropbox for creative asset storage and Airtable for content planning. To maximize the value you get from repurposing content, plan your calendar and content creation process carefully. But is short-form still your best bet in 2023 or should you incorporate more photos and carousels into your feed? After publishing content in multiple formats, you can review the analytics and make data-driven decisions. Repurposing video content and images also gives your team an opportunity to test different formats. That’s good news for your marketing budget and your content team. When you repurpose video content or images, you can turn a single photo or video into multiple social media posts without having to produce completely new creatives. Producing content for social media can get expensive quickly, whether you handle it in-house or outsource it to content creators. Why Marketers Should Care About Repurposing Social Media Content In this article, you’ll discover 10 ways to repurpose your videos for top social media platforms. Looking for ways to save time and still maintain a strong social media presence? Wondering how to make video content repurposing part of your strategy?
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